He is the Founder and CEO of Talentrack, an online platform for hiring and talent crowd sourcing for the media and entertainment sector. He is also the Founder & Chairman of Magnon\TBWA and Magnon eg+. Both Magnon companies are part of the Fortune 500 Omnicom Group.

Bajpai is the author of seven books: Build From Scratch, The Street to the Highway, The 30 Something CEO, Harappa: Curse of the Blood River, Pralay: The Great Deluge, Kashi: Secret of the Black Temple and Mastaan: The Fallen Patriot of Delhi.