• Avinash Saurabh - Author of The Road To Revenue

The Road To Revenue -

by Avinash Saurabh
Reading level12+

The Road To Revenue

(2 customer reviews)




What makes a start-up successful? Is it the founder’s vision,  their timing, a well-designed product, their curve-jumping  technology, or an exemplary culture? From the outside, these  reasons may seem to be true, but if you look under the hood, you  will find the cold, hard fact: start-ups succeed because they are  able to find a way to generate revenue profitably and at scale.  They are able to transform themselves into meticulously run  revenue machines.

‘The Road to Revenue’ lays out a map that will help start-up  founders, executives, leaders, and employees achieve the same  for their organizations. It looks beyond one-off tricks and trendy  techniques to provide you with foundational systems,  processes, and frameworks that you can apply to your own  start-up.

Avinash’s insights are sharp, practical, and relevant for  start-up founders trying to grow their venture.

Ravi Venkatesan, Ex-Chairman of Microsoft

Insightful… Brilliant… Invaluable.

Ritu Srivastava, Founder of

Exceptional… A must read for every start-up founder.

Amaresh Ojha, Founder of Gympik

Additional information

Weight 0.200 kg
Dimensions 23.00 × 15.25 × 1.50 cm



6" X 9"





Publishing Year

December 2023

2 reviews for The Road To Revenue

  1. Savitha Anand

    Every year hundreds of startups are opened. Some of them sustain but most of them fail due to lack of proper planning. Founders don’t seem to have the right guidance on revenue generation. This book by Avinash Saurabh addresses these issues and challenges faced by budding entrepreneurs and provides solutions on the same.

    This book is divided into 5 parts . The fist part discusses about the sales problems with the author providing some principles to be followed, and setting goals. The second focuses on selecting the right opportunity. The third delves into lead generation and prospecting, the fourth addresses sales conversion and management while the fifth part emphasizes on customer success,, retention and growth strategies.

    The book has a friendly approach as lots of real life examples have been included along with other illustrations and charts for better understanding. The key Takeaways at the end of every chapter is helpful, where the author has summarized the contents of the entire part in a page. This acts as a ready reckoner for future reference.

    Overall a well structured book that provides valuable Insights beneficial for both existing and future entrepreneurs

    • Kavya Sharma

      Thanks Savitha Anand Ji.

  2. Shrestha Hira

    Practical, plausible and potent.
    I hardly find myself interested in books that talk about money so it was a surprise for even myself when I started liking this one.
    The Road to Revenue not only explores the vicinity of the widespread “start-up culture” today but breaks it down to its bones to explain what might actually work when the competition is sky-high.
    The motive is quite clear, revenue. That’s the goal and there’s no sugar coating it. But that being said, Saurabh continuously focuses on the importance of understanding the needs of the customers. Mindless feeding of crap to the people who actually bring in the money is massively discouraged. The book talks about market research and approach, product pricing and even the overall landscape in minute precision.
    The age old saying of “value your customers over all” is re-emphasized here.
    I would say that for someone who truly has an idea and wants to dive in the market, head first; read this book.
    It will debunk a lot of myths and blatantly throw the cold water of practicality on your face.
    I loved how honest and ‘to the point’ this book is, that’s its USP.
    That being said, I would like to tell you that the book is very targeted. People with specific taste and requirements would love it, even the ones looking for something fresh with also enjoy but for a few, this might be a miss as it is regarding very specifics of market, revenue and the whole deal of it.

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