Description
What makes a start-up successful? Is it the founder’s vision, their timing, a well-designed product, their curve-jumping technology, or an exemplary culture? From the outside, these reasons may seem to be true, but if you look under the hood, you will find the cold, hard fact: start-ups succeed because they are able to find a way to generate revenue profitably and at scale. They are able to transform themselves into meticulously run revenue machines.
‘The Road to Revenue’ lays out a map that will help start-up founders, executives, leaders, and employees achieve the same for their organizations. It looks beyond one-off tricks and trendy techniques to provide you with foundational systems, processes, and frameworks that you can apply to your own start-up.
Avinash’s insights are sharp, practical, and relevant for start-up founders trying to grow their venture.
Ravi Venkatesan, Ex-Chairman of Microsoft
Insightful… Brilliant… Invaluable.
Ritu Srivastava, Founder of Lightbulb.ai
Exceptional… A must read for every start-up founder.
Amaresh Ojha, Founder of Gympik
Savitha Anand –
Every year hundreds of startups are opened. Some of them sustain but most of them fail due to lack of proper planning. Founders don’t seem to have the right guidance on revenue generation. This book by Avinash Saurabh addresses these issues and challenges faced by budding entrepreneurs and provides solutions on the same.
This book is divided into 5 parts . The fist part discusses about the sales problems with the author providing some principles to be followed, and setting goals. The second focuses on selecting the right opportunity. The third delves into lead generation and prospecting, the fourth addresses sales conversion and management while the fifth part emphasizes on customer success,, retention and growth strategies.
The book has a friendly approach as lots of real life examples have been included along with other illustrations and charts for better understanding. The key Takeaways at the end of every chapter is helpful, where the author has summarized the contents of the entire part in a page. This acts as a ready reckoner for future reference.
Overall a well structured book that provides valuable Insights beneficial for both existing and future entrepreneurs
Kavya Sharma –
Thanks Savitha Anand Ji.